PeakData secures CHF 12 million

Launched in 2018 by Patrick De Boer and Michael Feldman, Zug-based PeakData enables pharmaceutical companies to enhance the depth and breadth of their customer base and learn more about HCPs that are most relevant to their target market, and in turn, ensure patients benefit from innovative new medicines much sooner. With PeakData pharma companies can enhance the effectiveness of commercial and medical teams and, for the first time, uncover the whole HCP universe for any given therapeutic area to focus resources only on those HCPs that matter most.

The platform uses AI algorithms to rank these HCPs in terms of their digital impact, influence and relevance to their target market and uses dynamic data to observe changes in HCP status over time. This means that not only can pharma companies find and personalise their communications with the top-tier experts, as the market changes, but the platform also enables them to identify emerging influencers among local treating physicians who are managing patients on a daily basis and may previously not have been on their radar. This is crucial because it gives pharma companies the ability to focus their limited resources on those most relevant HCPs. 

The company has now concluded a Series A financing round of CHF 12 million led by AlbionVC with the participation of Octopus Ventures and Heal Capital.  The startup will use the funding to expand all aspects of the business to support their growth plans as well as continue to develop the platform. The company aims to have its platform used by the vast majority of pharmaceutical companies around the globe and in as many drug markets as possible in the next five years. 

The investment round follows rapid 6x growth for the company in 2021. PeakData’s platform is now being used by over half of Europe’s largest pharmaceutical companies and the company has grown from 12 to 70 employees since 2021. 

Christoph Ruedig, partner at AlbionVC said, “When we first met Patrick, Michael and the team, we were impressed by their dedication, drive and determination to develop the best data AI platform in a healthcare setting. Finding the right therapeutic experts and healthcare professionals for their medicines is massively important for pharmaceutical companies and with PeakData they can now reach global, national, and local medical professionals who shape clinical decision-making. The potential for PeakData to help provide better patient outcomes and improve the decision-making of key healthcare professionals is very exciting and we’re pleased to be able to join the team on this journey.” 

(Press release/RAN)
Photo: Patrick De Boer (L) and Michael Feldman (R)