Balluun builds up e-commerce platform for the largest toy trade show in the US

Balluun provides solutions for tradeshows that facilitate, manage, and build wholesale commerce for buyers and sellers worldwide and across all industries. A global company, Balluun has headquarters in Switzerland and conducts its technology development in Silicon Valley.

“The toy market represents over $84B in sales worldwide annually. Toy Fair is the largest toy trades show in the Western Hemisphere and a community from over 100 countries worldwide. Balluun’s technology will make it possible for these participants to better automate, connect and enhance their business to drive more sales efficiency and business day to day anywhere anytime,” said Peter Koch, CEO of Balluun. “We believe that Balluun’s technology combined with the TIA’s best in class brands, inventors and buying community will thrive in the new digital frontier.”

“Everything we do at the Toy Industry Association is evaluated on its potential to help members manage and grow their business,” said Marian Bossard, TIA Vice President of Meetings and Events.  “It was time to expand the value and impact of participation in our American International Toy Fair beyond a week in February to every day of the year … ShopToyFair365 extends our event experience by providing year-round commerce, content and connections between brands and buyers. Balluun’s innovative digital B2B platform lets us empower every credentialed buyer and every company exhibiting play products at Toy Fair 2014 with a continuing opportunity to connect and do business.”

About The American International Toy Fair
Toy Fair is an annual trade show held every February in New York City (USA).  Toy Fair is owned and operated by the Toy Industry Association (TIA). From its origins more than a century ago, Toy Fair has evolved into the largest toy trade show in the Western hemisphere, bringing more than 1,000 exhibiting manufacturers, distributors, importers, and sales agents from more than 100 countries to showcase an estimated 150,000 toy and entertainment products to the 8,000+ retail outlets in attendance. The 111th Toy Fair will take place February 16-19, 2014 (Sunday-Wednesday) at the Jacob K. Javits Convention Center in NYC.

About The Toy Industry Association
Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 600 members account for approximately 85% of the annual U.S. domestic toy market of $22B.