Where to Play: Discovering your Growth Opportunities
This STARTIMPULSE introduces the Market Opportunity Navigator (featured in the book "Where to Play" by Marc Gruber and Sharon Tal), a widely acclaimed business tool that will support entrepreneurs in discovering, evaluating and prioritizing growth opportunities for their venture.
The Market Opportunity Navigator is the 4th tool in the Lean Startup Toolset in Innovation Management and already used by more than 50’000 companies worldwide to identify their strategic growth space.