Tesco uses technology of a Swiss start-up for its virtual 3D fitting room

Tesco Clothing is helping customers find the perfect size and fit when they shop for clothes on line with the innovative F&F virtual fitting room service. Tesco is the first retailer to use the technology, which is now on its Facebook page clothingattesco. Customers can create 3D digital versions of themselves from a photograph uploaded on to a virtual fitting room page, and then "try on" the clothes from there.

Emily Shamma, director of Tesco Clothing Online, said: "Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face.  In just a few minutes the F&F fitting room creates their very own virtual body, to look exactly like the user and then suggests sizes based on the details submitted.”

The virtual fitting room application is run by London-based fashion technology company Metail. Metail uses the 360° views technology of Vizago, a start-up from Basel, to provide seamless customization and integration of users faces with Metail's virtual model called Me_model.

Vizago, founded in 2010, is a spin-off from the University of Basel, Switzerland. The company provides commercial applications and services based on a University-licensed technology called Morphable Face Model. The Morphable Model Technology allows creating a realistic and authentic 3D face from one single photo. It can be used to create customized content such as 3D computer game characters, avatars, medical simulations, advertising & virtual shopping.