Tamedia announces first international digital investment

Tamedia, publisher of Danish commuter newspaper Metroxpress, is buying the majority of Trendsales ApS, operator of trendsales.dk. The Swiss media group’s aim is to further develop the successful platform together with Trendsales’ founders and management team and to further strengthen the brand under other by utilizing synergies with Metroxpress.

trendsales.dk features four main product offerings: Bazaar, a classifieds section for second hand fashion, Shop and Outlet, where online merchants can display their regularly priced and discounted goods, and finally Magazine, a lifestyle section with forums, articles and fashion related blogs. trendsales.dk was founded in 2002 by Bo Eriksen and Martin Falslev Andersen and quickly grew to become the largest marketplace in Denmark for second hand clothing. In 2012, Trendsales ApS began its expansion into foreign markets, in particular Norway, Sweden, Germany, and Finland.

Today Trendsales ApS has some 50 staff members based in its Copenhagen office. Trendsales is Scandinavia’ biggest online fashion marketplace with 1m listings. 90% of the activity comes from private consumers and 10% comes from the growing segment; online merchants with more than 150,000 products.

On July 28, 2014, Tamedia Ltd. acquired 88 percent of the shares of Trendsales ApS. 70 percent of the shares are taken over from Ricardo Denmark ApS and the other 18 percent from the founders , which will continue to hold via Mets ApS a 12 percent stake. The parties have not disclosed the purchase price due to confidentiality reasons.