American company acquires Swiss startup manufacturing mountain bikes

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03.06.2019
Bold Cycles bicycle

Bold Cycles, the manufacturer of unique and high-performing mountain bikes, has sold majority stake to Scott Sports Group, an American Multi-sport brand with headquarters in Switzerland. The startup and its team will continue to operate as an independent company under the umbrella of the Scott Group.

Founded in 2014 by Vincenz Droux, Bold Cycles manufactures and commercializes mountain bicycles based on its patented Internal Suspension Technology, which enables the company to place the shock inside the full carbon frame. Thanks to the sophisticated technological frame solutions and adjustable geometry, Bold Cycles revolutionized the Mountain Bike industry, offering straight-line speed with agility and excellent ride quality.

In 2015, Bold Cycles launched the bicycles on the market, causing a great sensation among mountain bike enthusiasts who had the possibility to customize their bicycles. According to Droux, the startup dispatches up to 1000 units annually to customers across Europe with the majority stemming from Switzerland, Germany and France. In addition, Bold has won numerous awards including the Design and Innovation Award and the Eurobike innovation Award, which both recognize its uniqueness and innovativeness.

Bold Cycles is now embarking on a new journey following the acquisition by Scott Sports Group, an American sports company with headquarters in Biel. Bold remains an individual company led by Vincenz Droux supported by his team of five people. Under the umbrella of the Scott Group, the Bold team will focus on product development while receiving strategic support with regards to sourcing, logistics, global distribution and marketing.

“With Scott Group, we have won a strong partner that has several processes, expertise and a broad distribution network which will enable us to further grow and strengthen our position internationally. While we focus on product innovation, we have many plans for the future of Bold Cycles among them is expanding our team to from five to seven,” says Droux to Startupticker.

(RAN)

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